The Wall Street Journal reports that toy company Mattel has issued an apology after the manufacturing giant mistakenly printed the web address for a pornographic website on packaging for some of its toys.

Mattel recently released a line of dolls tied to the new movie Wicked. The packaging for the toys was supposed to include the URL for the movie’s official website. However, Mattel accidentally printed the web address for Wicked Pictures, a pornography company based in California.

Mattel reportedly is advising parents to either throw the packaging away or obscure the web address to prevent children from visiting the website.

Obviously, what Mattel did was an honest mistake, but the story underscores how easy it is for young children to find pornography online by accident — and how important it is for parents and policymakers to protect children.

In 2023 the Arkansas Legislature passed Act 612 by Sen. Tyler Dees (R – Siloam Springs) and Rep. Mindy McAlindon (R – Centerton). This good law requires pornographic websites to use age verification to ensure their users are 18 or older.

The law took effect on August 1, 2023, prompting PornHub to disable access to its website from Arkansas.

Technology has given children unprecedented access to pornography, and Family Council is deeply grateful to Sen. Tyler Dees and Rep. Mindy McAlindon for sponsoring Act 612 and to the members of the Arkansas General Assembly for overwhelmingly supporting the passage of this good law.

Laws like Act 612 are one way we can help protect children from finding pornographic content online — even by accident. We look forward to continuing to work with parents and policymakers to protect children online in the future.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.