Newsweek reports retail giant Target is going viral over its “USA” merchandise collection this month.
In recent years, June has been marked as LGBT Pride Month, and corporations like Target have worked hard to sell “pride” themed merchandise every June. But in 2023, Target experienced significant backlash and declining sales over its transgender products. Many people were particularly bothered that Target marketed LGBT-themed baby products and kids clothing in stores. That backlash prompted Target to hold “emergency” meetings to address the situation and ultimately led Target to quietly reduce its “pride”-themed products last year.
This year, Target is still selling LGBT merchandise on its website, but social media users are posting photos of patriotic “USA” products where LGBT “pride” displays once stood in stores.
Walking into @Target – instead of a giant "PRIDE" display as in the past, they have a USA section!! This is winning! 🇺🇸🇺🇸🇺🇸 pic.twitter.com/xgs4S4urix
— Katie Yonke (@JKHomestead) June 1, 2025
Earlier this year, Target also announced it would end its Diversity, Equity, and Inclusion goals and no longer participate in the Human Rights Campaign’s pro-LGBT “Corporate Equality Index.”
We have written before about how backlash and boycotts have prompted companies like Target, Walmart, Toyota, John Deere, Lowe’s, Tractor Supply, Harley-Davidson, and others to change course when it comes to pro-LGBT ideology.
Americans are tired of pro-LGBT pandering from corporations. It’s deeply troubling when companies use their wealth and influence to promote radical, pro-LGBT ideas. But it’s also encouraging when companies like Target reverse course. With that in mind, we believe Target is making the right decision by scaling back its “pride” merchandise, and we hope the company eventually eliminates the merchandise altogether.
Articles appearing on this website are written with the aid of Family Council’s researchers and writers.
