The Wall Street Journal reports that Bud Light is still suffering fallout more than a year after its pro-LGBT marketing disaster, writing, “The former favorite has tumbled to the No. 3 spot behind Modelo Especial and Michelob Ultra, recent sales data show.”
Bud Light has long been the bestselling beer in America. But in April of 2023 Bud Light managed to singlehandedly overthrow itself after Anheuser-Busch sent transgender social media influencer Dylan Mulvaney a novelty can of Bud Light with Mulvaney’s picture on it. Mulvaney posted a video of himself dressed like Audrey Hepburn showcasing the Bud Light can –which led to backlash and boycotts from Bud Light drinkers nationwide. The company’s subsequent backpedaling simply managed to offend customers and LGBT activists alike.
The latest report from the Wall Street Journal notes that as sales have dropped, Anheuser-Busch has lost between 5% and 7.5% of shelf space among alcohol retailers this year.
To be clear, none of this is intended to endorse alcohol, but it underscores how Anheuser-Busch has suffered long-term damage to one of its most iconic brands because some of its core customers—Bud Light drinkers—don’t support corporate, pro-LGBT pandering.
Some have speculated that this type of backlash is what prompted companies like Target to quietly reduce their Pride-themed merchandise this year.
It’s troubling to see multimillion dollar corporations use their wealth and influence to promote radical LGBT ideologies — but it’s encouraging to see consumers vote with their feet by choosing not to support this agenda.
As some of have said, it proves that the “silent majority” is real when it comes to the transgender issue.
All of that ought to show how out-of-step these corporations are with everyday Americans.
Articles appearing on this website are written with the aid of Family Council’s researchers and writers.
