Nike Loses $200 Billion in “Woke Wipeout”

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Yahoo Finance reports the iconic sportswear brand Nike has lost $200 billion in market value since 2021. Financial experts point to poor sales performance domestically and internationally, but our friends at The Washington Stand ultimately trace it back to Nike’s political activism, calling the company’s financial turn a “$200 billion woke wipeout.”

Suzanne Bowdey at The Washington Stand writes:

“Millions of customers called it quits on Nike after its endorsement of anti-American Colin Kaepernick, who, along with disrespecting our national anthem, persuaded the company to shelve its idea of patriotic shoes.

“Since then, Nike’s far-left agenda has taken different forms — from a doomed Dylan Mulvaney partnership to its defense of China’s slave labor program. Now, the company seems intent on being the official sponsor of team transgenderism, refusing to back away from radical LGBT advocacy that’s at odds with 80% of America.

“And its roots in the movement run deep. In a conscious decision to trade their brand’s popularity for toxic activism, executives started sticking their necks out years ago in areas that were racing to put the brakes on gender mutilation procedures for children. In places like Alabama, where lawmakers tried to stop kids from rushing into transgender hormones and surgery, Nike led the corporate march to put the scalpel back in doctors’ hands. Fortunately, they failed.”

Nike is not the only company that has suffered financially because of its social and political activism.

In 2023, Anheuser-Busch sent transgender social media influencer Dylan Mulvaney a novelty can of Bud Light with Mulvaney’s picture on it. Mulvaney posted a video of himself dressed like Audrey Hepburn showcasing the Bud Light can — which led to backlash and boycotts from Bud Light drinkers nationwide. That novelty can of Bud Light ended up costing the company more than $1 billion in lost sales, and the brand has never fully recovered.

Seeing a brand like Bud Light singlehandedly overthrow itself as America’s bestselling beer caught the corporate world’s attention. Since then, many major corporations have reduced their LGBT themed marketing, rolled back pro-LGBT policies, and stopped participating in HRC’s Corporate Equality Index.

However, unlike most major companies, Nike doesn’t just participate in the Human Rights Campaign’s Equality Index. This year the company earned a perfect score.

It’s worth pointing out that HRC’s Corporate Equality Index puts some heavy requirements on businesses that participate. Getting a perfect score like Nike’s means companies must agree to demands like covering the cost of gender-transition procedures for employees and their families, forcing workers to undergo ideological training, opening restrooms to both sexes, and so forth.

Corporate DEI polices and pro-LGBT pandering are deeply out-of-step with everyday Americans. These are flawed ideologies that do not ensure individuals are valued, heard, or included. Employees who hold biblical views of marriage or gender risk losing their jobs in workplaces that have adopted DEI policies. None of that is good for our economy or our country.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Family Council Joins Amicus Brief Defending Parental Rights Before 9th Circuit Court of Appeals

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Last week, Family Council joined an amicus brief defending parental rights in a federal lawsuit currently before the U.S. Court of Appeals for the 9th Circuit.

The case is Mirabelli v. Bonta. Parents and teachers are challenging a school district policy that requires teachers to deceive parents about their child’s gender transition at school.

On September 2, Advancing American Freedom filed an amicus brief on behalf of Family Council and dozens of other pro-family organizations urging the 9th Circuit court to affirm parental rights and stop a California school district’s secret social gender transition policy.

The brief argues that “the fundamental right of parents to direct the upbringing of their children is essential to liberty and is deeply rooted in American tradition and practice,” and that schools undermine parental rights when they deceive parents about a child’s gender dysphoria or social transition at school.

Unfortunately, the school policy in California is not an isolated incident. Pro-LGBT activists have used public schools to promote transgender ideology and gender confusion to kids in many different ways.

Our friends at Alliance Defending Freedom have spoken out about how schools are hiding important information about students from their parents. But policymakers, legal experts, and parents are pushing back.

Last year, the U.S. Department of Education announced it was investigating four school districts in Kansas for secret gender transitions after a complaint alleged that school officials let male students into females’ private spaces and sports at school and hid students’ sexual identity confusion from their parents.

Family Council joined dozens of other pro-family organizations from across the country last year in an amicus brief regarding a New York school district that treated a middle-school girl as if she were a boy without her mother’s knowledge or consent.

Arkansas has enacted good laws to help prevent schools from socially transitioning children or promoting radical pro-LGBT ideology in the classroom. These are good laws that protect children and affirm parental rights.

But federal court cases like the one in California could affect schools nationwide. That’s why it’s important for us to stand up for students and parents in this case.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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HHS Report Exposes Alleged Insurance Fraud Surrounding Sex-Change Procedures Performed on Children

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On Thursday, the U.S. Department of Health and Human Services (HHS) released a startling report exposing ways medical professionals and facilities allegedly profited from sex-change procedures performed on kids.

In a statement, HHS said:

“According to the report, more than 225 hospitals and health systems established pediatric gender programs nationwide. The report also analyzes nationwide claims data from 2015 through 2025 and identifies approximately $50 million in insurance claims for puberty blockers billed using endocrine disorder diagnostic code E34.9 (Endocrine Disorder, Unspecified). It further reports that nearly $11 million in claims for patients ages 13–17 were billed using a diagnosis code for precocious puberty E301 — findings the report says warrant additional review of insurance coding practices.”

In a separate statement issued on X, Vice President Vance said:

“For years now, some hospitals and healthcare providers have been subjecting children to horrific, experimental treatments in service of radical gender ideologies. Today, thanks to the Wolves in White Coats report released by @HHSGov, we know why: profit. It turns out that convincing vulnerable children to reject their gender can create patients for life, earning hospitals tens of thousands of dollars in additional revenue per child.

“The report contains deeply disturbing allegations, and I encourage every American and every parent, to read it. More than just pushing these procedures on kids, hospitals and providers may have been defrauding Medicaid and private insurers by using misleading or fraudulent billing codes to get insurance to cover the costs.”

Over the past 20 years, the number of children who identify as transgender has skyrocketed — especially among biological girls.

Many hospitals opened “gender clinics” that prescribed puberty blockers and cross-sex hormones to kids or even perform sex-change procedures on children. But public health experts and policymakers in the U.S., the U.K., Sweden, Finland, and other nations have found that science simply does not support these “gender transitions.”

These drugs and procedures carry serious risks — including infertility, sexual dysfunction, impaired bone density, and cardiovascular problems.

Whistleblowers have come forward to testify about how they were rushed through gender transitions as children without understanding the procedures’ risks, consequences, or alternatives.

Today we know pro-LGBT activists and medical organizations spent years citing each other’s work in a circular pattern, manufacturing a fake consensus about performing sex-change surgeries on kids.

Stories like these have prompted investigations and legal action against doctors and facilities that performed these procedures on children.

In 2021, Arkansas’ lawmakers passed the Save Adolescents from Experimentation (SAFE) Act. This good law generally prohibits doctors from performing sex-change procedures on children or giving them puberty blockers and cross-sex hormones.

Arkansas was the first state in America to enact a law like the SAFE Act, but since 2021 lawmakers in more than half the country have passed similar legislation. Federal courts have upheld the SAFE Act and other state laws like it.

This latest HHS report underscores that Arkansas’ lawmakers were right to pass the SAFE Act. Arkansans can be proud that their state has done so much to protect children from these dangerous sex-change procedures.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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