Target_Albemarle_Rd_Charlotte,_NC_(7579989322)Recently we told you about Target’s decision to open its restrooms and fitting rooms to anyone regardless of their biological sex–meaning biological males can use the women’s restrooms and fitting rooms at Target, and vice versa.

In response, the American Family Association launched an effort calling on Americans to boycott Target.

The boycott effort has been very well received, with more than 1.2 million people pledging to boycott the store as of this morning, and now some are noting that Target’s stock has taken a hit in the past month.

Josh Enomoto at writes,

Two weeks ago, the big box retailer announced that its guests and team members can use restrooms or fitting rooms that correspond to their gender identity. According to the Associated Press, Target became the first major retailer to publicly stand up for so-called transgender rights.

At the same time, they drew unwanted attention at a particularly sensitive time, potentially harming the Target brand and TGT stock. . . . .

The decision to weigh in so strongly on such a divisive issue has to be worrying for holders of Target stock. Since the retailer’s April 19 announcement, TGT stock has dropped 6.5%.

As Enomoto also notes, Target stock is not exactly imploding, but it does seem like more than coincidence Target’s stock would take a hit during one of the American Family Association’s most active boycotts in the organization’s history.

We encourage you to join us and more than one million other Americans in boycotting Target, if you have not already.

Also, below is a list of Target stores in Arkansas along with each store’s contact information; you can use it to make your opinion on Target’s bathroom policies known.

Bryant Target 7377 Alcoa Rd Bryant, AR 72022-6204 (501) 776-4360
Conway Target 501 Elsinger Blvd Conway, AR 72032-4717 (501) 328-5739
Fayetteville Target 3545 N Shiloh Dr Fayetteville, AR 72703-5359 (479) 443-5517
Fort Smith Target 4001 Phoenix Ave Fort Smith, AR 72903-6099 (479) 709-8940
Jonesboro Target 3000 E Highland Dr Jonesboro, AR 72401-6321 (870) 934-9661
North Little Rock Target 4000 McCain Blvd North Little Rock, AR 72116-8039 (501) 771-4220
Little Rock University Target 420 S University Ave Little Rock, AR 72205-5246 (501) 801-3412
Little Rock West Target 12700 Chenal Pkwy Little Rock, AR 72211-3360 (501) 217-0200
Rogers Target 2404 Promenade Blvd Rogers, AR 72758-9080 (479) 986-1100

Photo Credit: By Mike Kalasnik from Fort Mill, USA [CC BY-SA 2.0], via Wikimedia Commons