Our friends at the American Family Association in Mississippi have published their annual “Naughty or Nice” list.
The list identifies companies that are “Christmas-friendly” in their advertising.
Retailers who use the word “Christmas” in advertising Christmas trees and Christmas decorations earn a positive rating while companies that use generic terms like “the holidays” or “holiday decorations” earn a negative rating.
AFA divides companies into three categories: Nice, Marginal, and Naughty.
Nice companies include:
- 1-800-Flowers.com
- Ace Hardware
- AFA Online Store
- Banana Republic
- Bass Pro Shops
- Bath & Body Works
- Bed Bath & Beyond
- Belk
- Big Lots
- Books-A-Million
- Cabela’s
- Cracker Barrel
- Dillards
- Do-It-Best Hardware
- Dollar Tree
- H.E.B. Stores
- HSN.com
- Hallmark
- Harbor Freight
- Harris Teeter Stores
- Hobby Lobby
- Home Depot
- Hy-Vee Stores
- JCPenney
- JoAnn Fabrics
- Kirkland’s
- Kmart
- Kroger
- L.L. Bean
- Lowe’s
- Macy’s
- Marshalls
- Meijer
- Menard’s
- Michael’s Stores
- Neiman Marcus
- Pier One Imports
- ProFlowers.com
- Publix
- QVC.com
- Rite Aid
- Sam’s Club
- Scheels Sporting
- Super D Drug
- Toys R Us
- True Value
- Wal-Mart
- Zappos.com
Marginal companies include:
- Academy Sports
- Amazon.com
- Best Buy
- CVS Pharmacy
- Dollar General
- Safeway
- Sears
- Starbucks
- Whole Foods
Naughty companies include:
- Barnes & Noble
- Dick’s Sporting Goods
- Family Dollar
- Foot Locker
- Gap, Inc.
- Kohl’s
- The Limited
- Maurice’s
- Nordstrom
- Office Depot
- Office Max
- Old Navy
- Pet Smart
- Staples
- Stein Mart
- Supervalu
- TJ Maxx
- UncommonGoods.com
- Victoria’s Secret
- Walgreens
AFA notes that only nationally-recognized companies appear on the list.
The list only reflects a company’s “Christmas” advertising and does not take into account other corporate policies the American Family Association may not agree with.
You can find the entire 2019 Naughty or Nice List at AFA.net.
