Corporate “Pride” Fizzles in 2025

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News outlets report that major corporations are more subdued when it comes to celebrating LGBT “pride” this year.

We wrote last week about how retailer Target has reduced its pro-LGBT merchandise — and they are not alone. According to CNN, “many retail chains and brands are going quiet” when it comes to LGBT “pride.” Some say nearly 40% of companies are scaling back their pro-LGBT marketing this month.

Ironically, many corporate pundits are blaming President Trump and the GOP for businesses opting out of “pride month” this year. Some claim the president is “weaponizing” federal agencies to go after pro-LGBT businesses. The truth is public backlash against pro-LGBT pandering has been happening for years, and businesses are finally catching on.

Back in 2022, Disney encountered pushback from families who did not appreciate the entertainment giant force-feeding liberal messages to moviegoers.

In 2023, Bud Light singlehandedly ousted itself as the best-selling beer in America after a pro-LGBT marketing disaster. Two years later, there is evidence that the Bud Light brand has never fully recovered.

Last year Target began to quietly reduce its pride-themed merchandise after experiencing significant pushback from customers in 2023.

Last July, John Deere — the world’s largest seller of farm equipment — announced it was moving away from pro-LGBT and pro-DEI activity. Not long after that, companies like Lowe’s and Walmart did the same.

The list goes on.

As we keep saying, it’s troubling when multimillion dollar corporations use their wealth and influence to promote radical LGBT ideologies — but it’s encouraging to see consumers are still willing to vote with their feet by choosing not to support that agenda.

As some have said, it proves that the “silent majority” is real when it comes to the transgender issue.

Maybe Corporate America is finally getting the picture.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Nebraska Passes Law Similar to Arkansas’ Protecting Women’s Sports

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On May 29, Nebraska’s legislature passed L.B. 89 protecting fairness in women’s sports. The law is similar to a measure Arkansas passed in 2021. It generally prevents biological males from competing against girls in women’s athletics at school.

Our friends at The Washington Stand write,

Since 2008, SheWon.org has catalogued 2,242 female athletes losing out on 3,126 medals to males in 1,311 competitions in 46 sports. The website has tracked almost 900 first place finishes in women’s competitions that have been claimed by males who identify as transgender.

As the trend of males being allowed to compete against females has grown, the number of injuries sustained by women and girls while competing against males has also grown accordingly. Recent examples include a field hockey player and multiple basketball players in Massachusetts, a volleyball player in North Carolina, dozens of players in an Australian soccer league, and more.

We have written repeatedly about how women’s athletics is in jeopardy.

Female swimmers, powerlifters, cyclists, sprinters, volleyball players, and others have seen their sports radically changed by men who claim to be women.

Letting men compete in women’s sports is unfair and reverses more than 50 years of advancements for women. In some cases, as The Washington Stand notes, it can even be dangerous.

That’s why it is so important that Arkansas passed Act 461 in 2021 to prevent male athletes from competing against girls in women’s athletics at school.

This good law was one of the first of its kind in the nation. To date, some 29 states have passed similar measures protecting fairness in women’s sports.

It’s also worth noting that pollsters at Gallup have found most Americans agree that athletes should compete according to their biological sex — not their gender identity.

We appreciate our lawmakers who work hard to protect fairness in women’s sports both in Arkansas and across the country.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Target Reportedly Opts for “USA” Collection Instead of “Pride” Merchandise in Stores

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Newsweek reports retail giant Target is going viral over its “USA” merchandise collection this month.

In recent years, June has been marked as LGBT Pride Month, and corporations like Target have worked hard to sell “pride” themed merchandise every June. But in 2023, Target experienced significant backlash and declining sales over its transgender products. Many people were particularly bothered that Target marketed LGBT-themed baby products and kids clothing in stores. That backlash prompted Target to hold “emergency” meetings to address the situation and ultimately led Target to quietly reduce its “pride”-themed products last year.

This year, Target is still selling LGBT merchandise on its website, but social media users are posting photos of patriotic “USA” products where LGBT “pride” displays once stood in stores.

Earlier this year, Target also announced it would end its Diversity, Equity, and Inclusion goals and no longer participate in the Human Rights Campaign’s pro-LGBT “Corporate Equality Index.”

We have written before about how backlash and boycotts have prompted companies like Target, Walmart, Toyota, John Deere, Lowe’s, Tractor Supply, Harley-Davidson, and others to change course when it comes to pro-LGBT ideology.

Americans are tired of pro-LGBT pandering from corporations. It’s deeply troubling when companies use their wealth and influence to promote radical, pro-LGBT ideas. But it’s also encouraging when companies like Target reverse course. With that in mind, we believe Target is making the right decision by scaling back its “pride” merchandise, and we hope the company eventually eliminates the merchandise altogether.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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