Last week, pollsters at Gallup reported that support for same-sex marriage and other pro-LGBT issues “remains down” in the U.S.

For years, survey data indicated a growing share of Americans were pro-LGBT and supported same-sex marriage. That trend seemed to culminate in 2015 when the U.S. Supreme Court overturned state marriage laws nationwide with its Obergefell v. Hodges decision.

But since 2024, polling data has showed a drop in support for same-sex marriage.

The latest numbers from Gallup reveal 65% of U.S. adults support same-sex marriage. That’s still a high number, but it is down from 71% in 2022.

Gallup also found 57% of adults believe it is morally wrong to change genders. That’s a major increase from 51% in 2021.

Gallup says Republicans are “largely responsible” for the shift in attitudes on same-sex marriage and pro-LGBT issues, but the truth may be more complicated.

Gallup found only 37% of Republicans now say same-sex marriage should be legal — which is down 18 points since 2022.

But Gallup’s data also shows support for same-sex marriage has fallen among Independent voters as well.

And although it may not be statistically significant, support for same-sex marriage among Democrats has been up and down from year to year.

So why have pro-LGBT attitudes started falling the past few years? It could be the same reasons that corporate Pride has fizzled and Fortune 500 companies have abandoned the pro-LGBT Equality Index: Pro-LGBT groups keep putting more and more demands on their “allies.”

According to organizations like the Human Rights Campaign, it isn’t enough to support same-sex marriage. Employers must provide “transgender-inclusive” health insurance plans, demonstrate “outreach to and engagement with the LGBTQ+ community,” and so forth.

In other words, it seems like there’s no such thing as being pro-LGBT “enough.”

There has also been nationwide pushback against pro-LGBT pandering since Obergefell.

Major companies from Walmart to Target and John Deere to Lowe’s have rolled back pro-LGBT and DEI policies in response to consumer backlash. Entertainment giants like Pixar and Disney have removed pro-LGBT elements from their storylines in response to moviegoers.

When the U.S. Supreme Court issued the Obergefell decision, many people said redefining marriage would erode religious liberty, erase distinctions between men and women, fundamentally change parenthood, and hurt children. In fact, children arguably are the victims hurt most by the Obergefell and the pro-LGBT movement.

Pro-LGBT activists and medical organizations spent years citing each other’s work in a circular pattern to manufacture a fake consensus about performing sex-change procedures on kids. Since then, whistleblowers have come forward testifying about how they were rushed through gender transitions as children without understanding the procedures’ risks, consequences, or alternatives.

All of this seems to have caused many people to rethink same-sex marriage and pro-LGBT activism in general. Gallup’s survey findings may be a reflection of that.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.