1 CommentArkansas Lottery

Arkansas Lottery officials announced over the weekend that they plan to push for a half-a-million dollar increase in the lottery’s advertising budget.

If approved, the lottery would contract with advertisers to promote scratch-off tickets and capitalize on the Arkansas Lottery’s upcoming five year anniversary. The goal is to shore up lagging ticket sales.

We have written about how the Arkansas Lottery also plans to roll out “monitor games” in the coming year in an effort to boost ticket sales.

Of course, one has to wonder: If the Arkansas Lottery is as strapped for cash as many say, where is this extra $500,000 coming from?  How is it the Lottery has been forced to cut its scholarship budget over and over again, and yet it has an extra half-a-million dollars available for advertising?

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1 Comment

  1. T Kimbrow

    The only thing I can say for certain about the lottery is that is has left parents & students wondering each year how much, or how little, they will receive from the Academic Challenge Scholarship. More advertising at whose expense? Will they make more cuts (AKA Adjustments) to scholarships to allocate more for advertising? Are we (higher education) better off with the lottery? Not from my perspective.

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