Corporate “Pride” Fizzles in 2025

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News outlets report that major corporations are more subdued when it comes to celebrating LGBT “pride” this year.

We wrote last week about how retailer Target has reduced its pro-LGBT merchandise — and they are not alone. According to CNN, “many retail chains and brands are going quiet” when it comes to LGBT “pride.” Some say nearly 40% of companies are scaling back their pro-LGBT marketing this month.

Ironically, many corporate pundits are blaming President Trump and the GOP for businesses opting out of “pride month” this year. Some claim the president is “weaponizing” federal agencies to go after pro-LGBT businesses. The truth is public backlash against pro-LGBT pandering has been happening for years, and businesses are finally catching on.

Back in 2022, Disney encountered pushback from families who did not appreciate the entertainment giant force-feeding liberal messages to moviegoers.

In 2023, Bud Light singlehandedly ousted itself as the best-selling beer in America after a pro-LGBT marketing disaster. Two years later, there is evidence that the Bud Light brand has never fully recovered.

Last year Target began to quietly reduce its pride-themed merchandise after experiencing significant pushback from customers in 2023.

Last July, John Deere — the world’s largest seller of farm equipment — announced it was moving away from pro-LGBT and pro-DEI activity. Not long after that, companies like Lowe’s and Walmart did the same.

The list goes on.

As we keep saying, it’s troubling when multimillion dollar corporations use their wealth and influence to promote radical LGBT ideologies — but it’s encouraging to see consumers are still willing to vote with their feet by choosing not to support that agenda.

As some have said, it proves that the “silent majority” is real when it comes to the transgender issue.

Maybe Corporate America is finally getting the picture.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Target Reportedly Opts for “USA” Collection Instead of “Pride” Merchandise in Stores

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Newsweek reports retail giant Target is going viral over its “USA” merchandise collection this month.

In recent years, June has been marked as LGBT Pride Month, and corporations like Target have worked hard to sell “pride” themed merchandise every June. But in 2023, Target experienced significant backlash and declining sales over its transgender products. Many people were particularly bothered that Target marketed LGBT-themed baby products and kids clothing in stores. That backlash prompted Target to hold “emergency” meetings to address the situation and ultimately led Target to quietly reduce its “pride”-themed products last year.

This year, Target is still selling LGBT merchandise on its website, but social media users are posting photos of patriotic “USA” products where LGBT “pride” displays once stood in stores.

Earlier this year, Target also announced it would end its Diversity, Equity, and Inclusion goals and no longer participate in the Human Rights Campaign’s pro-LGBT “Corporate Equality Index.”

We have written before about how backlash and boycotts have prompted companies like Target, Walmart, Toyota, John Deere, Lowe’s, Tractor Supply, Harley-Davidson, and others to change course when it comes to pro-LGBT ideology.

Americans are tired of pro-LGBT pandering from corporations. It’s deeply troubling when companies use their wealth and influence to promote radical, pro-LGBT ideas. But it’s also encouraging when companies like Target reverse course. With that in mind, we believe Target is making the right decision by scaling back its “pride” merchandise, and we hope the company eventually eliminates the merchandise altogether.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Big Banks Walking Back Public Support for DEI

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The Wall Street Journal reports big banks such as Citigroup and Morgan Stanley are walking back their public support for Diversity, Equity, and Inclusion (DEI) programs.

Many companies established DEI policies and programs some years ago to create an equal playing field for racial and ethnic minorities. However, it did not take long for LGBT groups and others to hijack those policies to promote gender-identity politics and other radical ideologies in the workplace.

As a result, public opinion has shifted against DEI and pro-LGBT activism in the workplace, prompting many companies to change course.

Late last year Walmart rolled back its pro-LGBT diversity, equity, and inclusion policies. Target, Toyota, John Deere, Lowe’s, Tractor Supply, Harley Davidson, and other corporations have moved away from DEI as well. Now big banks appear to be prepared to follow suit.

As we have said many times, it’s deeply troubling when multibillion financial institutions use their wealth and influence to promote radical ideologies. Diversity, Equity, and Inclusion clearly is unpopular among consumers who are tired of pro-LGBT pandering from Corporate America. It’s good to see banks recognize that fact and reverse course on DEI.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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