Lottery Could Pay Higher Scholarships Even If Sales Dropped by Millions?
An old myth keeps resurfacing about the Arkansas Lottery: The idea that by not allocating a large percentage of its revenue for scholarships each year, the Arkansas Lottery is somehow more profitable and able to “generate” more scholarship money in the long-run.
Currently, about 19% – 20% of the Lottery’s revenue goes to scholarship. Lottery proponents say if the Arkansas Lottery were required to allocate 30% of its gross revenue for scholarships (like many state lotteries), it would have less money to spend on promotional activity and prizes, which drive lottery ticket sales. By letting the Arkansas Lottery allocate a smaller percentage of revenue for sales, the Lottery is able to spend more money on prizes, which leads to more lottery ticket sales and–ultimately–more college scholarships.
To put it bluntly, this idea is complete nonsense. To prove it, let’s do the math.