Bible Sales Jumped 22% in America This Year

The Wall Street Journal reports Americans are buying more Bibles this year.
From January through October of 2024, book tracker Circana BookScan found that Bible sales were up 22% compared to the same time period last year.
Overall, sales of printed books have risen 1% this year — meaning people are buying more books, but Bible sales far outpaced the sale of other books.
According to the article, the increase in Bible sales has been driven by factors such as rising anxiety and a search for meaning, noting:
“People are experiencing anxiety themselves, or they’re worried for their children and grandchildren,” said Jeff Crosby, president of the Evangelical Christian Publishers Association. “It’s related to artificial intelligence, election cycles…and all of that feeds a desire for assurance that we’re going to be OK.”
The article also noted that this jump in Bible sales comes despite evidence that Americans are growing less religious:
The Pew Research Center found that about 28% of adults in the U.S. now consider themselves religiously unaffiliated. Yet Bible sales rose to 14.2 million in 2023 from 9.7 million in 2019, and hit 13.7 million in the first 10 months of this year. Readers are also stocking up on related titles that provide guidance, insights and context—even sets of stickers to flag particularly meaningful passages.
By most accounts, the Bible is the bestselling book of all time and the single most widely-read book in the history of human civilization. The Bible has had such a profound impact on American society that in 2013 Arkansas lawmakers passed Act 1440 letting public schools offer elective academic courses where students may learn about “the Bible and its influence on literature, art, music, culture, and politics.”
It’s good to see more Americans turning to the Bible for the answers to life’s challenges. Of course, it isn’t enough simply to own a Bible. The Bible is meant to be read, learned, and lived out in daily life. Still, buying a Bible is a great start.
Articles appearing on this website are written with the aid of Family Council’s researchers and writers.