February 8, 2016 | Posted in Arkansas | By

On Sunday, Doritos aired a Superbowl ad depicting an unborn baby on an ultrasound screen reacting to a father waving a Doritos chip.

In a bizarre twist, abortion advocates took to social media, criticizing the ad for, among other things, “humanizing fetuses.”

NARAL (formerly National Abortion Rights Action League) tweeted,

Now, to be fair reactions to the ad have varied even among pro-lifers. Some pro-life commentators have praised the ad; one pro-life writer called it “a bit tasteless,” but as many have pointed out, if there are problems with the ad, “humanizing” the unborn baby shouldn’t be listed among them.

After all, if an unborn baby is not a human being, then what is it?

Jerry is the founder and president of Family Council. He began Family Council in 1989 after a successful effort to amend the Arkansas Constitution to prevent the use of public funds for abortions. He and his wife reside in Little Rock. They have four sons.