April 6, 2017 | Posted in Transgender | By

According to an article in the Wall Street Journal, Target’s CEO does not seem to regret the company’s decision to invite men into the women’s changing areas and restrooms at its stores–but he does regret the fact the policy was so widely publicized.

You may recall last year Target announced on its website that customers and employees at its stores would be able to use the changing areas and restrooms of their choice rather than their biological sex.

Many people expressed public safety concerns about this decision, and more than a million people signed agreements to boycott Target.

Target has suffered financially since. Today, the American Family Association writes, “Target’s stock has lost 35% of its value, and shuttered plans for major expansion projects.”

Now Target’s CEO Brian Cornell admits, “Target didn’t adequately assess the risk [about publicizing the policy], and the ensuing backlash was self-inflicted.”

Of course, Target has not changed its policy as of today, and nearly 1.5 million Americans are still boycotting the retail chain as a result.

You can sign the pledge to boycott Target here.

You can read the Wall Street Journal article here (subscription required).

You can read more about this story here.

 

Jerry is the founder and president of Family Council. He began Family Council in 1989 after a successful effort to amend the Arkansas Constitution to prevent the use of public funds for abortions. He and his wife reside in Little Rock. They have four sons.