As the trouble-plagued Obamacare rollout continues, Colorado’s health exchange is getting some bad press for a bizarre ad campaign it has been running encouraging young people to sign up for health insurance.
The ads run the gambit from sleazy to bizarre to just plain dumb.
Sleazy. Several of the ads promote “free” birth control by featuring young women with sleazy-looking guys or cardboard cutouts of actor Ryan Gosling. With captions like “let’s get physical,” the ads are so ridiculous a number of people initially thought they were parodies sponsored by Tea Party conservatives. They aren’t. They are actual ads someone in Colorado actually thought would get young adults to buy health insurance through the state exchange.