Sportsbooks Still Use Aggressive Advertising

Popular online sportsbooks still use aggressive marketing tactics that seem to promote reckless gambling.
Gambling has exploded in recent years, and studies show large segments of the population now have an active sportsbook account online. But some are concerned that online gambling and sports betting may fuel gambling problems.
For example, sportsbook Bet365 has a TV spot advertising eight-leg parlays. Parlays combine multiple wagers — like passing yards and total points — into a single bet. Their long odds give the sportsbook a distinct advantage, which can hurt people who suffer from problem gambling.
FanDuel has released one commercial that showed people so focused on sports betting that they ignored everyone else around them. Another ad promoted taking advantage of every opportunity to gamble.
FanDuel has also aired commercials encouraging people to gamble on “surprising” hunches — including powerful hunches that strike between football plays.
The ads may seem silly, but gamblers who ignore loved ones, wager nonstop, or place bets “on a hunch” may suffer from a serious gambling problem.
Other recent commercials advertise “playoff mode” with aggressive promotional offers like hundreds of dollars in “bonus bets.” Bonus bets, risk-free bets, deposit matches, or similar promotions may encourage people to place larger wagers, which could ultimately fuel problem gambling.
Sports betting and other types of gambling are not harmless entertainment. Sports betting is predatory, and it’s growing.
A report from Common Sense Media earlier this year found 36% of boys ages 11 to 17 reported gambling in the past year. Among boys exposed to gambling content, 59% said the content appeared in their feeds without them seeking it out.
Researchers have repeatedly voiced concerns about sports advertisements that aggressively target young adults.
Internet gambling makes placing a bet as easy as sending a text — especially when it comes to sports betting.
Bankruptcy attorneys across the country say online sports betting is driving a surge in personal bankruptcies — especially among young men in their 20s and 30s.
Researchers at UCLA estimate that online sportsbooks are linked to roughly 30,000 additional bankruptcies per year nationwide, and a report from the Federal Reserve Bank of New York found that states with legal mobile sports betting have seen credit delinquency rates spike — especially among borrowers under 40.
Gambling addiction is a serious problem, and sportsbooks have a responsibility to be sure their marketing and promotions do not make that problem worse.
Family Council has prepared a list of practical steps Arkansas could take to address predatory gambling.
As powerful corporations try to make gambling part of everyday life, it is important for Arkansas to protect its citizens and families. Otherwise, gambling addiction will simply continue wrecking lives and hurting families in our state.
Articles appearing on this website are written with the aid of Family Council’s researchers and writers.





