Why is Adidas cheerfully celebrating the destruction of women’s sports?

The following post is from OneMillionMoms.com.

In its latest US-based television commercial, Adidas features Brazilian trans volleyball player and activist Tiffany Abreu as he competes on a woman’s team and dominates the game with his vastly stronger physical male body.

As part of Adidas’ “I’mPossible” campaign, which discredits fair play and helps eliminate a true women’s sports division, the ad claims, “It’s impossible to take hold of the world’s spotlight overnight” and “compete as a trans woman.” Adidas is doing its part to make it happen…and they are trying to convince you to accept it.

Ironically, Adidas has a history of proclaiming its support for women’s rights and women’s athletics. Now it is pushing a totally opposite agenda that advocates men on women’s teams. Adidas wants it both ways, but it’s logically impossible.

Under Adidas’ “woke” agenda, it will champion men like college swimmer Will Thomas, a biological male who is singlehandedly rewriting long-standing NCAA women’s swimming records set by actual women.

On Adidas’ YouTube channel, the ad has had more than 27 million views, but only 913 “likes.” On the contrary, almost every one of the 2,097 comments are critical of Adidas’ decision to support men competing in women’s sports.

For example, YouTube viewer Gordon B. commented, “Why is Adidas cheerfully celebrating the destruction of women’s sport?” Another viewer posted, “Misogyny is not a good look. Males do not belong in women’s sport. Women fought really, really hard to have the opportunity to compete. Never going to buy adidas ever again. I’m disgusted with your company.”

Adidas has chosen to ignore logic, science and common sense when it comes to the physical differences between male and female athletes.

TAKE ACTION

Sign our petition to Adidas, urging the company to drop its promotions and corporate support for males competing in women’s sports.

This Is Our Most-Watched Video Ever

In October of 2019 Family Council released a short YouTube video titled “Men Dominating in Women’s Sports.”

Since then, the video has become our most-watched video that we have ever posted.

The video underscores how biological males who claim to be female are dominating women’s athletics — especially at the high school and college levels.

You can see the video below.

In October of 2019, Rachel McKinnon — a biological male who claims to be female — won the female Cycling World Championship.

Over the past few years, biological males have won girls’ track and field competitions, and more recently we have seen male swimmers break women’s swimming records.

Letting male athletes who claim to be female compete against women is more than just unfair. In some cases, it is actually dangerous.

In 2014 Fallon Fox — a biological male who identifies as a female — severely injured Tamikka Brents in a Mixed Martial Arts fight.

Stories like these underscore why the Arkansas Legislature passed Act 461 of 2021 one year ago this week.

This good law by Sen. Missy Irvin (R — Mountain View) and Rep. Sonia Barker (R — Smackover) prevents male student athletes from competing against girls in women’s athletics.

Act 461 passed with strong support from legislators, and Governor Hutchinson signed it into law last March.

Today Act 461 is in full effect — protecting fairness in women’s sports in Arkansas.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.