Target Reportedly Opts for “USA” Collection Instead of “Pride” Merchandise in Stores

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Newsweek reports retail giant Target is going viral over its “USA” merchandise collection this month.

In recent years, June has been marked as LGBT Pride Month, and corporations like Target have worked hard to sell “pride” themed merchandise every June. But in 2023, Target experienced significant backlash and declining sales over its transgender products. Many people were particularly bothered that Target marketed LGBT-themed baby products and kids clothing in stores. That backlash prompted Target to hold “emergency” meetings to address the situation and ultimately led Target to quietly reduce its “pride”-themed products last year.

This year, Target is still selling LGBT merchandise on its website, but social media users are posting photos of patriotic “USA” products where LGBT “pride” displays once stood in stores.

Earlier this year, Target also announced it would end its Diversity, Equity, and Inclusion goals and no longer participate in the Human Rights Campaign’s pro-LGBT “Corporate Equality Index.”

We have written before about how backlash and boycotts have prompted companies like Target, Walmart, Toyota, John Deere, Lowe’s, Tractor Supply, Harley-Davidson, and others to change course when it comes to pro-LGBT ideology.

Americans are tired of pro-LGBT pandering from corporations. It’s deeply troubling when companies use their wealth and influence to promote radical, pro-LGBT ideas. But it’s also encouraging when companies like Target reverse course. With that in mind, we believe Target is making the right decision by scaling back its “pride” merchandise, and we hope the company eventually eliminates the merchandise altogether.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Dr. Jennifer Bauwens Unpacks HHS Study Finding No Strong Evidence to Support Transgender Procedures

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Earlier this month Dr. Jennifer Bauwens, Director of Family Research Council’s Center for Family Studies, appeared on “Washington Watch with Tony Perkins” to highlight a new report from HHS regarding children with gender dysphoria.

The HHS study found no strong evidence supporting transgender procedures on children. Instead, medical experts say these children need mental and emotional support.

Over the past few years, it has become clear that the medical “consensus” regarding transgender procedures on children has been largely manufactured by pro-LGBT organizations.

Recently, the U.K.’s National Health Service announced it will start advising clinics to assess children who identify as transgender for mental health problems and other conditions.

The U.K. opted to shutter its transgender clinic and stop giving puberty blockers to children after whistleblowers revealed families were pressured into subjecting their children to puberty blockers and cross-sex hormones without adequate mental health screenings or informed consent.

During her interview on “Washington Watch,” Dr. Bauwens explained how the U.S. Department of Health and Human Services’ 409-page report further debunks the myth that children who disagree with their biological sex must undergo hormone treatments and sex-change surgeries.

All of this reminds us why Arkansas was right to pass the Save Adolescents From Experimentation (SAFE) Act in 2021.

This good law protects children in Arkansas from being subjected to puberty blockers, cross-sex hormones, and sex-change surgeries.

Unfortunately, the SAFE Act is currently tied up in court. However, given how medical evidence continues to show these procedures hurt kids, we believe our courts ultimately will uphold the SAFE Act as constitutional.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Trump’s First 100 Days Marked by Support for Female Athletes

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Our friends at Alliance Defending Freedom continue to highlight how the Trump Administration is working to prevent women’s athletics from being erased in American.

ADF writes,

During President Donald Trump’s first 100 days, he took important steps to protect female athletes. Most notably, he signed an executive order in February 2025 aimed at keeping men out of women’s sports. Selina Soule, an ADF client and former high school track athlete, was unjustly forced to compete against male athletes during her athletic career. She joined another female athlete, Paula Scanlan, on Newsmax to discuss President Trump’s work during his first 100 days. Learn more about Selina’s case: https://adflegal.org/case/soule-v-connecticut-association-schools/

We have written repeatedly about how women’s athletics is in jeopardy.

Female swimmers, powerlifters, cyclists, sprinters, volleyball players, and others have seen their sports radically changed by men who claim to be women.

Fortunately, steps are being taken to protect women’s sports

In 2023, the North American Grappling Association clarified its competition policy, saying biological males must compete against other men, regardless of their gender identity.

Last year year the professional golf league NXXT Golf announced that only biological females would be eligible to participate in the NXXT Women’s Pro Tour.

And the NAIA changed its collegiate sports policy to prevent male athletes from competing in women’s collegiate sports.

Letting men compete in women’s sports is unfair and reverses 50 years of advancements for women. In some cases it can even be dangerous.

In 2021 Arkansas passed Act 461 by Sen. Missy Irvin (R — Mountain View) and Rep. Sonia Barker (R — Smackover) to prevent male athletes from competing against girls in women’s athletics at school. This good law is in full effect, protecting fairness in women’s sports in Arkansas.

We appreciate our lawmakers who work hard to protect fairness in women’s sports both in Arkansas and across the country.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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