Corporate “Pride” Fizzles in 2025
News outlets report that major corporations are more subdued when it comes to celebrating LGBT “pride” this year.
We wrote last week about how retailer Target has reduced its pro-LGBT merchandise — and they are not alone. According to CNN, “many retail chains and brands are going quiet” when it comes to LGBT “pride.” Some say nearly 40% of companies are scaling back their pro-LGBT marketing this month.
Ironically, many corporate pundits are blaming President Trump and the GOP for businesses opting out of “pride month” this year. Some claim the president is “weaponizing” federal agencies to go after pro-LGBT businesses. The truth is public backlash against pro-LGBT pandering has been happening for years, and businesses are finally catching on.
Back in 2022, Disney encountered pushback from families who did not appreciate the entertainment giant force-feeding liberal messages to moviegoers.
In 2023, Bud Light singlehandedly ousted itself as the best-selling beer in America after a pro-LGBT marketing disaster. Two years later, there is evidence that the Bud Light brand has never fully recovered.
Last year Target began to quietly reduce its pride-themed merchandise after experiencing significant pushback from customers in 2023.
Last July, John Deere — the world’s largest seller of farm equipment — announced it was moving away from pro-LGBT and pro-DEI activity. Not long after that, companies like Lowe’s and Walmart did the same.
The list goes on.
As we keep saying, it’s troubling when multimillion dollar corporations use their wealth and influence to promote radical LGBT ideologies — but it’s encouraging to see consumers are still willing to vote with their feet by choosing not to support that agenda.
As some have said, it proves that the “silent majority” is real when it comes to the transgender issue.
Maybe Corporate America is finally getting the picture.
Articles appearing on this website are written with the aid of Family Council’s researchers and writers.