Target Reportedly Opts for “USA” Collection Instead of “Pride” Merchandise in Stores

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Newsweek reports retail giant Target is going viral over its “USA” merchandise collection this month.

In recent years, June has been marked as LGBT Pride Month, and corporations like Target have worked hard to sell “pride” themed merchandise every June. But in 2023, Target experienced significant backlash and declining sales over its transgender products. Many people were particularly bothered that Target marketed LGBT-themed baby products and kids clothing in stores. That backlash prompted Target to hold “emergency” meetings to address the situation and ultimately led Target to quietly reduce its “pride”-themed products last year.

This year, Target is still selling LGBT merchandise on its website, but social media users are posting photos of patriotic “USA” products where LGBT “pride” displays once stood in stores.

Earlier this year, Target also announced it would end its Diversity, Equity, and Inclusion goals and no longer participate in the Human Rights Campaign’s pro-LGBT “Corporate Equality Index.”

We have written before about how backlash and boycotts have prompted companies like Target, Walmart, Toyota, John Deere, Lowe’s, Tractor Supply, Harley-Davidson, and others to change course when it comes to pro-LGBT ideology.

Americans are tired of pro-LGBT pandering from corporations. It’s deeply troubling when companies use their wealth and influence to promote radical, pro-LGBT ideas. But it’s also encouraging when companies like Target reverse course. With that in mind, we believe Target is making the right decision by scaling back its “pride” merchandise, and we hope the company eventually eliminates the merchandise altogether.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Big Banks Walking Back Public Support for DEI

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The Wall Street Journal reports big banks such as Citigroup and Morgan Stanley are walking back their public support for Diversity, Equity, and Inclusion (DEI) programs.

Many companies established DEI policies and programs some years ago to create an equal playing field for racial and ethnic minorities. However, it did not take long for LGBT groups and others to hijack those policies to promote gender-identity politics and other radical ideologies in the workplace.

As a result, public opinion has shifted against DEI and pro-LGBT activism in the workplace, prompting many companies to change course.

Late last year Walmart rolled back its pro-LGBT diversity, equity, and inclusion policies. Target, Toyota, John Deere, Lowe’s, Tractor Supply, Harley Davidson, and other corporations have moved away from DEI as well. Now big banks appear to be prepared to follow suit.

As we have said many times, it’s deeply troubling when multibillion financial institutions use their wealth and influence to promote radical ideologies. Diversity, Equity, and Inclusion clearly is unpopular among consumers who are tired of pro-LGBT pandering from Corporate America. It’s good to see banks recognize that fact and reverse course on DEI.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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Arkansas A.G. Joins Letter Urging Costco to Stop Promoting DEI

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On Monday nineteen state attorneys general — including Arkansas Attorney General Tim Griffin — sent a letter to Costco’s CEO urging the company to eliminate Diversity, Equity, and Inclusion (DEI) policies. The letter says Costco’s DEI initiatives are discriminatory and violate federal and state laws.

Many companies established DEI policies to create an equal playing field for racial and ethnic minorities, but LGBT groups have hijacked those policies to promote gender-identity politics in the workplace. Employees who hold a biblical view of gender or marriage risk losing their jobs.

Backlash and boycotts over DEI and pro-LGBT activism have prompted many companies to change course. Late last year Walmart rolled back its pro-LGBT diversity, equity, and inclusion policies. Target, Toyota, John Deere, Lowe’s, Tractor Supply, Harley Davidson, and other corporations have moved away from DEI as well.

However, Costco has made headlines for refusing to end its DEI policies.

As we have said many times, it’s deeply troubling when multimillion dollar corporations use their wealth and influence to promote radical, pro-LGBT ideas. It’s clear that DEI is unpopular among Americans, and customers are tired of pro-LGBT pandering from the stores where they shop.

Costco — and other corporations like them — would be wise to recognize that and stop promoting an agenda that is out of step with most Americans.

Articles appearing on this website are written with the aid of Family Council’s researchers and writers.

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